Cross-cultural awareness and skills

Awareness of cultural differences

• Definitions of communication, culture and cross-cultural communication.
• The five facts of communication.
• Beliefs about culture.
• The use of stereotypes: what is their origin and what are the risks for cross-cultural communication.

Knowledge – what do we need to learn about cultural differences

• The levels of culture : identity, values, beliefs, skills, behaviour and environment.
• The layers of culture : symbols, heroes, rituals and values.
• The different cultural groups.
• The dimensions of culture according to Hofstede : power distance ; masculinity and femininity ; individualism and collectivism ; uncertainty avoidance.
• Time as a defining element in cultural differences.
• The importance of information: how much information is enough ?
• Understanding the relevance of tangible and intangible elements of cultural differences.

How to adapt to different cultures

• Who adapts to who ?
• What are our reactions to the host culture : flight, dependency, fight, adaptation.
• The stages of adaptation to a new culture : euphoria, culture shock…
• How we evaluate the visitor’s culture : curiosity, ethnocentrism, polycentrism, xenophilia.
• The attitudes to adopt.
• The five skills to develop.

• Practical exercises to raise awareness of the intangible cultural differences.
• Simulations based on synthetic cultures for cross-cultural practice.
• Input is provided at regular intervals to complement the practical exercises.
• A file is provided.

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